The Internet has emerged as one of the most powerful forces shaping the twenty-first century. It’s a go-to tool for almost anything right now, including communication, business, relationships, and even online casino services and gambling games. Because the digital world imposes very few restrictions on what can be done or how easily it can be accessed, the rate of expansion of online casinos has skyrocketed in recent years. And where there is a demand, there will be affiliate marketing to meet it.
What exactly is the gambling niche in the world of affiliate marketing? Is it similar to the specialization of online gambling sites?
The gambling industry is one of the most prominent sectors for affiliate marketing. It is primarily made up of online casino games like slots, lotteries, roulette, and card games, with online poker accounting for a sizable portion of the overall market. It could also include traditional betting, sports betting, and even bingo! Fantasy gambling, which includes betting on fantasy sports, has only recently entered the market.
Because all of these factors are intertwined, it is difficult to distinguish between traditional online gambling and other forms of online gambling, such as online betting. Most of the time, ensuring correctness is as simple as naming the categories and distinguishing them from one another.
When examining the performance of the vertical, a consistent pattern may be observed time and again. It was typical for it to rise in the first quarter, when most sports seasons begin. Then, in the fourth quarter, ease up on seasonal hypes such as Black Friday and Christmas, as these are the times of year when the majority of consumers spend their money. However, it would quickly return to its normal course after that.
It’s worth noting that it appears to be nearly immune to crises. It doesn’t matter if difficult circumstances cause it to temporarily stall; it always manages to reclaim its position at the top. considerably faster than the other verticals
Who should you target with gambling and online casino advertisements?
It shouldn’t be too difficult to figure out who will see your ads. After all, tens of studies have been conducted to determine who is most likely to gamble and what characteristics they possess, such as age, gender, marital status, professional occupation, place of origin, or even potential personality traits.
When it comes to affiliate marketing ad campaigns, the truth is that we don’t need to know all of these details. It is recommended to focus on the most important ideas, but that should be the extent of it.
Are Males or females more likely to gamble?
Almost all studies show that the likelihood of male gambling participation is statistically higher than that of female gambling participation. Despite this, the number of female viewers appears to be increasing. As a result, while it is critical to focus the majority of your marketing efforts on men, you should also consider targeting women with some of your casino marketing efforts.
What are the ages of those who play casino games?
A country’s population’s age distribution is typically quite different from one another. People aged 25 to 45 should be the primary demographic targeted by online casino advertisements, with people aged 45 to 65 coming in a close second.
The financial situation of those who gamble online
Despite the fact that it is impossible to say unequivocally whether individuals who are prosperous or those who are not prosperous are the ultimate target of your advertisements, one thing is clear. People place wagers in the hope of winning. Regardless of the individual’s current or previous financial situation. As a result, the possibility and importance of winning money should always be emphasized as the primary selling point in any advertisements that you create.
Are you a long-term and consistent gambler or a casual visitor looking to try your luck?
This one is straightforward: habitual gamblers have a proclivity to engage in that activity. This eliminates the need for advertisers to explain what this industry entails to their target audience. These people are well-versed in it, and what they’re looking for is either a chance to win with a small investment, a quick and easy way to make money online, the thrill of playing the game, or simply entertainment — regardless of whether or not there is an element of financial risk involved. Someone may be very eager to leave that phone number, which will eventually provide you with the needed lead. It is important to note that several of these concerns, if not all of them, are especially relevant while COVID-19 is under lockdown.
Where are people most interested in gambling as a vertical? Top geographical regions for casino affiliates
Affiliate marketers have at least three options for learning which areas of online gambling are currently popular and where they should focus their efforts. The first is the previously discussed demographic information, the second is keeping track of online trends, and the third is simply conducting research into the source of your website’s visitors. Let’s take a closer look, shall we?
Demographics and statistical data for affiliates
As previously stated, there are a number of studies available on the internet that show where the impact of online betting is felt the most. Some of the findings based on demographic statistics differ from those based on the other two methodologies, but the vast majority of them agree on three basic areas of focus: English-speaking countries, Latin American countries, and Asian countries.
Traffic sources and data relevant to a specific clientele
It is common to use this strategy to whitelist data during the campaign setup process, or even before you begin. Advertisers should usually start with broad targeting, which means using a multi-geo option if one is available, or simply asking their traffic source reps for top-performing locations and launching their ads there. If available, another option is to use a multi-geo option. Always remember that you should never start your campaigns with limited targeting unless the campaign has only one goal, which is to scale up existing established and profitable placements.
Comparable locations can be identified as good spots for the casino vertical based on the data provided by Zeropark. These figures are subject to change due to factors such as unexpected surges in demand or the type of traffic prioritized for specific campaigns. The list includes the following countries:
How can we safeguard ourselves against the legal ramifications of running gambling campaigns?
When marketing goods and services to a global audience, it is necessary to comply with a variety of legal constraints, which are frequently quite distinct for specific geographic areas and countries. When it comes to marketing gambling and online casinos, advertisers must be especially mindful of the stringent restrictions that each country’s gambling industry is subject to, as these laws vary greatly from country to country. So, how can you keep your campaigns from being rejected before they’ve even had a chance to buy any traffic?
The most effective strategy is to ensure that the offer you want to run comes from a trustworthy provider at all times. High-quality affiliate programs and networks should always be able to provide you with a list of permissible and/or prohibited GEOs, as well as a license that allows them to run specific offers. However, in addition to adhering to the offer provider’s limitations, it is critical to ensure that the traffic source you have chosen to run your gambling campaign accepts both the offer and the country that is the focus of the campaign. Even if it appears to be a difficult task, the simplest solution is to contact the support team or review the compliance guidelines that are now available. For example, we developed applicable Zeropark campaign compliance standards to protect our advertisers from making the mistake of running gambling advertisements in areas where such activity is prohibited. Advertisers interested in running gambling (or similar specialty) campaigns with Zeropark traffic will be able to determine whether GEOs are regarded as a safe choice in this manner.
However, due to the fluid nature of such rules, it is always recommended to double-check with traffic source support staff to ensure that you are only obtaining current information. This could be done to ensure that you’re getting accurate information.
Which types of advertisements are most effective in the gambling and online casino industries?
It is impossible to predict which type of traffic will prove to be the most beneficial to your efforts. This vertical has been in operation since the inception of affiliate marketing, and it has successfully used all of the available ad types. As always, we recommend basing your decision on the ad format you want to use to conduct your campaigns on the advertiser’s level of experience, available money and resources, and time available for the task.
When it comes to making decisions, the traffic data provided by Zeropark may serve as a nudge in the right direction. Because we only rely on what we are most knowledgeable about. Take a look!
Zeropark provides marketers with four different ad formats to choose from for their online casino marketing campaigns. Flash ads, push ads, in-page push ads, and domain redirect ads are examples of these types of advertisements (also known as zero-click ads). Some of the most efficient advertising formats for a wide range of traffic sources. Let us separate them into two categories.
The old standbys, pop-up and redirect website advertisements
To begin, we have the time-honored standards of pop and domain redirect advertising. For a long time, it has been widely known that these are the methods that many affiliate marketers used to achieve six-figure success. If someone tells you that pop music is dead and gone, they are dead wrong. Thank you very much; despite what you may have heard, Pop is still alive and well.
The same is true for domain redirect traffic, which can be especially worthwhile to test due to the various keyword targeting options and ease with which visitors can be redirected to your URL. Simply consult the Semrush report, investigate the data from Google Trends, or inquire with your traffic source about the most effective keywords related to the vertical, and voilà!
If you use keyword targeting, you will be able to achieve the highest level of specificity with your advertising. It basically means that you can show people the specific material that they are looking for at the same time that they are looking for it. Furthermore, this is possible in Zeropark by using either pop or domain redirect traffic.